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EVOLVING
AN ONLINE PRESENCE
PHASE
1 - Concept Development
Before a single page of your Web site is created, a dialog is started
between 001design and your company. We start with marketing input sessions
to define clear, actionable objectives. Working closely with you, we
crystallize each aspect of your marketing strategy, from understanding
your customers and establishing a target audience to defining the competition.
Based on this collaborative effort, a strategy brief is created for
the development of your Web site with the creative and media directions
clearly stated.
PHASE 2 - Information Architecture
001design
employs a strategically-oriented design and implementation process.
Once an agreement is established on the strategic approach of the site,
we focus on its architecture, design, navigation and functionality.
001design'
sites are structured and designed so that navigation through information
is intuitive. In this process, content (the anchor for the site) drives
the choices made about look and flow. These structural and stylistic
choices have a critical impact on the user's experience, and ultimately
affect the user's desire to return to the site time and again.
PHASE
3 - Site Launch
Now, the moment we have all been waiting for... the site launch. But
before we do this, the site is thoroughly tested on multiple platforms,
and on multiple browsers. All CGI scripts are tested and HTML code debugged
to ensure full HTML standards compliance. The site is then made accessible
to the client for a period of beta testing. Any final revisions are
made at this time, after which the site is prepared for delivery to
the designated hosting server for public launch.
PHASE
4 - Web Site Management, Maintenance, Marketing & Promotion 001design
develops long-term relationships with its clients. We not only focus
on the building of the web site, we provide continued support to our
clients with site management, maintenance, marketing and online promotion.
As the Internet grows, 001design
keeps you competitive in the digital economy.
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